The “Ride for Life” 2010 Promotional
Campaign
How does it work?
As each biker enters a Blood Bank location (center or blood
drive) they are required to show some form of proper identification.
If they show their Alaska State drivers license (most do)
their will be a “motorcycle class designation”
on their drivers license. This will be in the form of a
CLASS M1 classification. The M1 designation ensures the
donors eligibility towards a motorcycle “Patch”
and chevron (year signification). The patch / chevron will
be made available through the Blood Bank of Alaska.
Register to donate blood:
Receive Exclusive Ride for Life Patch and RED 2010 chevron.
Make a $25 contribution in support of the BBA Capital Campaign:
Receive Exclusive Ride-for-Life Patch and BLACK 2010 chevron.
At any time during the donation process (at the donor’s
discretion) they will be required to fill out a specialized
“biker” voucher. After each voucher is filled
out it is to be placed in the wooden box (centers) or at a
predetermined location (Lifemobiles). The voucher will then
be picked up by a member of the Marketing department.
click
to download voucher...
Once the donor (biker) has earned his patch / chevron it
will be mailed to the individual’s home address by
the BBA Marketing department.
The vouchers will serve the following purposes:
1. Serve as an order form for ordering a one of a kind “Ride
for Life” patch and chevron (denoting the year earned).
2. Act as an informational tool to educate the potential
donors about the Blood Bank of Alaska, locations, the donation
process, etc…
3. Give the Blood Bank of Alaska important marketing information
about how many individuals are donating from what organization
or group.
4. Give donors an opportunity to win prizes (random drawings
using the vouchers).
These specialized “biker” vouchers will be available
at all Blood Bank locations as well as a few existing businesses
(House of Harley, etc…).
Questions:
Can an individual who is not a biker, or for other reasons
cannot donate blood, purchase a patch / chevron?
Yes. This is to be done through PayPal only. Donors
can go to the Blood Bank web site, click on the designated
button, and purchase the patch ($25.00). The fee will be
used to support of the capital campaign. This is a similar
process to those individuals who wish to donate money to
the Blood Bank of Alaska. At no time should there be any
physical exchange of money / checks etc….
Can an individual who registers to donate blood but for
some reason is deferred receive a patch?
Yes. FDA guidelines state that any incentive must be
given to all individuals upon Registration and not just
successful donations.
Why:
This campaign was designed to increase donor traffic to
all Blood Bank centers within the Anchorage and Fairbanks
communities as well as all scheduled mobile drive sites
(including Kodiak) within the designated three week period.
When:
The “Ride for Life” event will begin on Sunday
May 23rd and conclude on Saturday June 12th.
Who:
“Ride for Life” is geared toward enticing the
biking (motorcycle) community to donate their blood in an
effort to save lives. The Alaskan Biker community numbers
in the thousands and includes the following organizations,
groups, or causes supported by the biking community, as
well as hundreds of “independent” riders.
1. Hog Anchorage
2. Black Sheep
3. Hell’s Angels
4. Pound 4 Pound
5. Second to None
6. Viet Nam Vets
7. Military Club
8. Last Frontier MC
9. Victory
10. CMA
11. STAR
12. ABATE
*If you have any questions regarding this promotion please
contact Lamarr Jensen at 222-5650 (office) or 529-0175 (cell).
