If you get a chance, learn the ropes as an understudy/assistant to a successful coordinator before doing it on your own. If that's not possibly, try to at least learn what NOT to do from others! Sometimes just learning how to avoid shooting yourself in the foot is a very worthwhile lesson! My strategy was to inform and encourage the donor pool from every free way possible and to leverage my precious and constrained time by getting key people to help.

• Free media examples: logins, posters in bathroom stalls, elevators, bulletin boards, newspaper, newsletter, etc.
• Key people examples: senators, faculty, chapel speakers, deans, etc.